Category requirements change more often than this page. The numbers below are a reason to open your seller account and verify, not a promise to make to buyers.
Attributes matter more than prose
Buyers filter by attributes, and a filter reads structured fields, not prose. An empty field drops the product out of the listing entirely. On Ozon field completeness, photos, video and rich content add up to a content rating, and better-rated cards get more visibility.
The title is short and free of repeats
Wildberries guidance is around 60 characters with no synonyms or duplicates: specifications belong in their own fields. Check the limit for your category in the seller account — it differs by category.
Photos that fit the marketplace
Wildberries expects a 3:4 vertical from 900×1200, Ozon from 900×900; JPG, PNG or WebP with a clean light background on the main shot. The rest should be angles, texture macros and the product in use.
Video is no longer optional
A short clip is an expected element rather than a bonus: it answers the questions that make buyers leave. The avatar-led clip is built right here from the product photo.
AI content is allowed, false content is not
No marketplace bans generated imagery or copy. What gets punished is mismatch: when colour, texture, size or contents differ from the box, the card is demoted or hidden and the returns follow. That is why the passport asks for verified facts, not wishes.